Altogether Dental

Altogether Dental was entering a difficult category. Dental care in the US is expensive, confusing and often tied to insurance models that many people cannot access or do not trust.

The product was designed as a simpler alternative: a monthly dental membership offering discounts on treatment, without the usual waiting periods, deductibles, annual limits or exclusions.

The brand needed to explain that clearly, while also feeling credible enough to sit within Haleon’s wider healthcare world.

We took an early internally-developed identity and turned it into a more coherent brand system.

That meant refining the visual language, building consistency across assets, improving the tone of voice and creating a more professional campaign platform. The job was not to throw everything away and start again. It was to identify the parts with genuine value, then make them work harder.

We developed a brand that felt optimistic, supportive and accessible, while still being grounded enough for a healthcare and financial decision. We thoroughly integrated the learnings taken from our research, ensuring the execution was ‘inclusive by design’.

A clearer, more confident Altogether Dental brand, ready to show up as a serious alternative in the US dental benefits market.

It gave the business a more consistent identity, stronger customer-facing communications and a creative platform built around a simple idea: dental care should be easier to understand, easier to access and less financially painful.

• Creation of visual branding – Logo, Colourways, Typography, Photo Treatment + Animation

• Brand Book + Asset Kit – Design + Copywriting

• Icon System, Service Illustrations + Membership Card

• Social Assets + 6-sheet Key Visuals

• UI/UX elements for website

• B2B Marketing Materials

“Working with Another Acronym on Altogether Dental’s branding was a game-changer for us. They understood our unique position in the dental industry and delivered a brand identity that truly resonates with our core values and vision. Their team’s professionalism, creativity, and attention to detail made the entire process smooth and enjoyable. What stood out was their ability to translate our ideas into a cohesive and engaging brand experience. I highly recommend them to any business looking for a thoughtful and effective branding partner.”

Nicholas Iacono

General Manager, Altogether Dental